After a couple of days going mental in my room I cranked out this short video to represent my elevator pitch for NIGHTLY. I’ll let the video do the talking, as intended! The music is royalty-free from the interwebs, titled Daddio by David Austin. Voiceovers done by myself, which sadly aren’t the greatest but will do! Enjoy.
When starting a business it is always useful to have a resource database, with links for support, funding etc. I have gathered a small list (for now) which will hopefully help me start up my business. Office Locations Name: Formation Zone Contact: www.formationzone.co.uk Initial Cost: £60.00 Monthly Cost: £100-150 per month. £60-90 per workstation The Formation Zone offices are located on campus at the University of Plymouth. Name: Tamar Science Park Contact: www.tamarsciencepark.com Initial Cost: varies by unit Monthly Cost: £150 + VAT The Tamar Science Park is located by Derriford Hosptial in Plymouth, which is just outside the city. [...] (read more…)
For the Venture Culture module I aim to develop an application that allows students/business to find/advertise events. With this I have previously had to pitch my idea in front of the class, not once but twice. The initial pitch was intended to be a short 2-minute presentation explaining the basics of my idea. I then went away and refined my idea, coming back to do a 5-minute presentation which contained slideshow visuals to aid my thoughts. To start I would like to address the negative points of the 2-minute presentation. I have only watched this presentation twice, which straight away [...] (read more…)
So prior to my previous post I have video footage of me pitching my NIGHTLY idea. The second video posted contained a powerpoint, and to make it easier I have here images of my powerpoint slides. Within these slides I hope you can get an understanding for the brand, and the final slide contains a mockup of a beermat idea, using a QR code to direct the user to the nightly system. Alongside this I have a master vector of the logo so it can be used on any sized media in the future. I wont post this vector online, [...] (read more…)
Wow, another big gap in postings, I apologise! Along with breaks comes creativity, and I have lots to show. In the past couple weeks I have done lots of work on NIGHTLY. First off was the quick 2 minute pitch, which was a rough gest towards the idea of my product with initial reactions from my peers. This pitch was filmed, which is what I am throwing the blame on to my nervousness; I speak with my mind… not with my mouth! I have actually had this footage for a couple of weeks now but have been pretty much too [...] (read more…)
Good news! Very positive response from the group about my branding for Venture Culture. People loved the name, and loved the logo to accompany it. However, the tagline sucked and I am not happy with the colouring of it. Now that I look back at it, everything seemed a bit facebookish (did I just invent a word?). That is the kind of impact a social network can have upon your creativity, shocking. After throwing about a million different iterations of my tagline, developing synonyms for each word to create a unique and catchy phrase, I am kind of torn between [...] (read more…)
Ok, so after deciding on a name, I literally have sat in Photoshop and not allowed myself to leave the computer until I came up with atleast one good logo design. After about 20 different logos and iterations, I have come up with the two logos seen below. I have a feeling that I am going for the logo on the right. Maybe because it took me 30 mins to create that cocktail glass. You may notice I have a very boring and obvious tag-line. I like to serve up products that do what they say on the tin, and [...] (read more…)
One thing I have always sucked at: name creation. Whether it be on a game and I name my ingame avatar Bob, or if its an important university project; I always spend the most time stuck on this step. During the lecture I absorbed every single possible way to create names and branding advice. The best way I found was to do a brain-storm! See the image for my results. I quite liked toying with the idea of ‘night’, as you can possibly tell be the large expansion in that area alone. Associations with animals work pretty well for businesses, [...] (read more…)
To further refine my idea for Venture Culture, we have been asked to look at similar businesses (at least one being local) and examine how their business structure works. Because my idea is a gap in the market/location it has been tricky finding competitors, so I have tried to find the most closest thing. University of Plymouth Student Union (Website) http://www.upsu.com/events Product – What are they selling? A part of the UPSU website provides events listings for local bars in the Plymouth area. Within this they have a ticket purchasing feature which allows users of the website to purchase tickets [...] (read more…)
SWOT – Strengths, Weaknesses, Opportunies and Threats. There is just a definition of what SWOT means if the post title slightly confuzzles you. To further develop my previous idea and create a more strong business plan, it is a good idea to SWOT and rejig ideas around from the initial plan; leading to a more solid and concrete idea. Strengths Weaknesses Great Design Update Frequency Fresh Idea Unsupportive Collaborators Useful Tool Poor Profit Supports Local Business Networks Lack of Interest Free to Run One Man Team Opportunities Threats Gap in App Market Competitive App Market Word of Mouth Website Alternatives [...] (read more…)